Rebuilt the creative on a $3.4M account
1.72x
ROAS on my 357 ads vs 1.64x for the rest of the account
5.93x
ROAS on a lander I built vs a 1.23x account average
1,731
purchases from ads I made
I'm Jack, Head of Creative for a portfolio of DTC brands on Meta. I find the angles that sell, brief the ads that prove it and cut the ones that don't.
30-minute call · Google Meet · pick any slot that suits
Creative strategy for DTC brands spending on Meta, from the first angle to the page the click lands on.
Research in the customer's own words, and the competitor ads that have been running longest.
Video and static briefs your editors can follow, five videos per concept.
Pages built for the ad that sends the traffic, not a generic product page.
Klaviyo flows and campaigns that pick up what the ads start.
I go through your Meta account ad by ad and show you what's actually selling, what's burning money and what to make next.
Which angles, formats and hooks drive purchases, measured on spend and ROAS, not likes.
The ads and ad sets eating budget without converting, and what to pause.
Proven ads that aren't running everywhere they should, and angles competitors are scaling that you're not.
A ranked list of angles to test, ready to brief.
Book a 30-minute call and tell me about the brand.
Give me read-only access to Ads Manager.
I go through the account ad by ad.
You get the audit and we walk through it together.
Findings from real audits, with brand names taken out. Every figure comes from the brand's own ad account.
| Finding | Number | Evidence | What happened next |
|---|---|---|---|
| Spend spread too thin to test anything fairly | 1,900 | Active ads across 7 campaigns on a $3.4M cookware account, at a 1.26x blended ROAS. | Losers paused. New statics, videos and landers built around the angles already converting. |
| Budget going to ads that don't convert | $8–11K | A month of wasted spend found in the first pass. | Cut in the first audit. |
| One angle carrying the account | ~1/3 | Of a children's supplement brand's 551 monthly purchases came from a single angle (168 purchases). | Next brief slate built around that angle. |
| The format that holds up at high frequency | 1.61x | Best ad's ROAS vs a 1.33x account average. Stacked flexible formats held up best. | Next briefs built on the proven format instead of fresh guesses. |
Two accounts shown: premium titanium cookware and a children's supplement brand (Mar 2026).
Client names are left out on purpose. The numbers come straight from their Meta ad accounts.
30 minutes on Google Meet. Pick a slot, tell me your brand and rough monthly spend, and I'll take it from there.
Pick a time →